Coffee is one of the most popular beverages worldwide. It's the morning essential for many of us, but do we think about the people who supply us with this drink? The coffee industry is challenged by many issues including pests, extreme weather, and depleted soil which impacts the livelihoods of coffee farmers. As a result, many farmers leave coffee farming and venture into other professions. This is where the Volcafe Way program comes in. In this blog post, we'll explore how Mascara Bros Coffee green bean supplier is changing the lives of tens of thousands of coffee farmers through their farmer support program - Volcafe Way.
Volcafe Way was established in 2014 to provide a holistic response to the challenges faced by coffee farmers. The program focuses on farm profitability, and when the farmers see their incomes increase, they're motivated to improve their farm practices, yield higher quality, and yield productivity. This approach ensures that the farmers see the benefits of investing in their farms, which in turn, leads to the long-term sustainability of their coffee farming businesses.
Volcafe has been in business for over 170 years, and through their experience, they understand the pressures that coffee farmers face. They also acknowledge that various factors can lead to farmers' thoughts of abandoning coffee farming despite the demand for their produce. The Volcafe Way program aims to offer support to these farmers to alleviate their concerns and ensure that they continue producing coffee to meet customers' demands.
The program doesn't only benefit the farmers but also the roasters and consumers. Coffee consumers are becoming more concerned about the sustainability of the industry, and many coffee roasters demand socially and environmentally sound coffees. Through the Volcafe Way program, Volcafe works directly with tens of thousands of coffee farmers in leading coffee origins, making it easier for roasters who want to source sustainable coffee.
Volcafe Way provides farmers with guidance and support, which includes training in good agricultural practices, financial management, and social responsibility. They also provide coffee farming equipment and technical assistance, among others. The program also ensures gender equity by providing female farmers the same opportunities as their male counterparts.
Volcafe is committed to making a lasting impact on coffee farmers' lives while sourcing sustainable coffee for roasters. The Volcafe Way program has been successful in improving the livelihoods of thousands of coffee farmers globally.
As customers, we can also contribute to making a positive impact on the lives of coffee farmers by buying coffee from companies that support sustainable coffee farming. Volcafe is one of the companies changing the lives of tens of thousands of coffee farmers through the Volcafe Way program. By investing in farmers' livelihoods and the coffee industry's sustainability, Volcafe is setting the pace for other companies in the industry to follow. Consider buying coffee from companies that invest in sustainable coffee farming, like Volcafe since coffee is a product of the farmers' hard work. We should support companies that support farmers, and with Volcafe, their Volcafe Way program has made an incredible difference in farming communities' lives. Mascara Bros is proud to source their coffee from Genuine Origin, who sources from farms using Volcafe Way. Our partnership with them is an example of our commitment to the sustainable coffee farming movement. Join us in supporting sustainable coffee farming and purchase Mascara Bros Coffee! Together, we can make a difference.